is the most important person in our company,
equal if he is personally there or
corresponds via telephone.
is not depending on us,
we are depending on him.
is no break of our work,
he is the purpose of our work.
is somebody who brings wishes to us.
Our business is to fulfil customers´ wishes
true and profitable for him and for us.
is nobody to dispute or test his intellect.
Nobody is able to win a dispute with a customer.
is no outsider, he is a living part of our business.
We do not oblige him working for him,
but he does us a favour for
giving us the chance of working for him.